Thomas Emerick’s new blog takes a critical look at sports, media coverage, the evolution of entertainment and the alchemy of Bloody Marys. Pretty much nothing is immune and he’ll even poke fun at the things he loves. Sorry ’bout it! You may have seen his work for USA Today, Sporting News, AOL FanHouse, Bleacher Report and Pro Football Focus. You can also check out Insert Sports Word on Tumblr (InsertSportsWord.tumblr.com) for additional pics and quick takes.